July 31, 2008 - Lesonal will celebrate its 150th anniversary in Naples, Italy on September 25 and 26, 2008.
Not many paint products can trace their roots back to the entrepreneurial spirit of a chemist from Stuttgart, Germany who decided to start a paint business in 1858. While the name changed to Lesonal Werke in 1961, the company’s commitment to developing innovative, efficient and competitive products has remained the same. Today, Lesonal is part of AkzoNobel – the number one paint coatings company in the world.
AkzoNobel has invited Lesonal distributors from all over the world to celebrate the anniversary in September. The Lesonal Commercial Conference will be held in Naples, a beautiful Italian city that has been listed by UNESCO as a world heritage site renowned for its rich culture and cuisine. What better place to celebrate the anniversary of such a unique brand with a colorful heritage of its own?
In addition to sampling the cultural and gourmet delights of Naples, delegates will learn more about the history of the brand and how Lesonal plans to continue its success in the years to come.
"Lesonal's proven reliability and ease of use has secured its place as a high quality brand in the eyes of its distributor and bodyshop customers", says Phil Coady, Marketing Manager EMEA, Akzo Nobel Car Refinishes B.V.
If you want to find out more about the conference, go to: www.lesonal.com